We also studied nature to see how we might think more creatively about what could actually be possible. When you stop and consider it, it makes sense. There are five kingdoms in nature: animals, plants, algae, bacteria and fungi. What is a toxin for one – is neutral or a nutrient for at least one other species in another kingdom. If we didn’t “eat” each other’s wastes, life on the planet could not thrive! So how can we apply what we learn from nature to help us think of creative new business ideas? What is waste for one business might be a “nutrient” for another? The group took notice of what we were buying during the holiday season. We researched businesses already making profits on materials diverted from the landfill, and we brainstormed new ideas. There may be a new business near you that is using materials from landfills right now. They didn’t need a government program to do it, or someone telling them what to do. They just figured it out and started making money!
Look around for business ideas that use materials that are being separated in curbside recycling. What might you make from them? What business might you start?
Margo Covington of Covington Consulting offers sustainability and entrepreneurial training. If you’re interested in a workshop like the one she described, Margo may be contacted at 505-982-0044, email: margo@covingtonconsulting.net, or visit her website: 
